a photographer's blog: rick etkin

Roy White and Matthew Clark Subplot  Partners

What can you say when a top Canadian design team asks you to do their portraits for their promotional and profiles? Knowing their standards are extraordinarily high, their clients’ are super-stars and I have known them forever, I was genuinely flattered and said sure…

For those that know Subplot’s partners Matthew Clark and Roy White, serious turns to hysterical pretty fast and they wanted to capture something that reflected their personalities. I think we succeeded and given the creative was to work with a superhero look, I expect it will get some comments as they roll them out.

In Matthew’s words:

“Rick really makes our vision come to life – and then some! He is collaborative, inventive, and is technically perfect. And to get that with a bunch of designers as his subject-matter, well that’s a miracle. But we are so amazingly impressed and happy with our portraits. We’ve never looked so good!”

Matthew Clark

Roy White

Subplot Design’s Creative Team

About Subplot

Creative Certainty (tm)

Deductive, decisive, pragmatic, didactic, methodical, empirical, clear-eyed,
fresh-faced, eyebrow-furrowing, poetic, alchemic, chimeric, grenade-throwing, mind-blowing, rule-breaking, breathtaking, kick-at-sacred-cows, maybe-not-what-you-expected-but-for-sure-what-you-need brand design.

assistant: Ehsan Mahdizadeh final digital post: Matthew Clark

Tina Mohns

There are many connections that you can make as a photographer, some random, some from assignments, others through community. I have always been an advocate for community, even an activist. This has brought me on many adventures, along with some detours but almost always leading me to people with similar ideas and beliefs on the way.

Pennylane Shen

I have directed my work to my passion, creating “Imagery That Stirs” for myself and for clients. With most of my community work, although it is related to creativity I don’t often get to indulge my passion and profession as a photographer with camera in hand.

Olivia Sari-Goerlach

When the opportunity does come up, I jump in lens first. One of those opportunities is being part of the great international arts organization, Slideluck, whose irresistible mandate is “building community through food and art’. Along with co-director Tina Mohns, I have involved other influential people with community interests to help and then placed them in front of my camera so we have a consistent series of portraits of the great people who are the jury and team that is behind the event.

Matthew Clark

It was both a chance to recognize the people, that without their help, this event could not happen and for me to have more than an organizational role in Slideluck Vancouver.

Johnathon Vaughn-Strebly

The jury are all accomplished creatives in the design and art community with extraordinarily high standards, international reputations, community leaders, activists, educators and more. Each has pretty lofty expectations and deserves more than just a passport headshot. The organizing team are all photographers with certain expectations as well so the bar was set high to begin with.

Hope Morris

We all had a great time during the shoot and I hope you agree the results speak for themselves.

Avalon Mott

More about the jury

Slideluck Vancouver lV

Ricketkin.com